According to the company’s strategy, video has become its priority. Facebook Live became a core part of its push into the area, and the company is ready to pay newspapers and broadcasters like New York Times, BuzzFeed and Sky to ensure Live has enough content on it to attract users.

Before, Facebook offered news organizations to split ad revenues when inviting them to partnerships. The problem is that Facebook Live does not currently carry advertisements and therefore has to offer direct payments for live video, which takes more effort to produce. So far, the system of payments is believed to be temporary, with Facebook hoping to change it in order to make money from Live videos.

So, the tech giant has already admitted it was paying to celebrities to live stream. In addition, Facebook had been pursuing sports rights, but it was beaten to a deal to show live American football games by Twitter.

Facebook has already updated its apps including a dedicated section for Live videos. It explained that a standalone website running for 24 hours was created to showcase live content from several sources. The social network has also added filters to videos and the ability to invite other users to watch a live stream.

Facebook video service was launched in August 2015, and outlets have been experimenting with it: for example, CNN used Live to stream its presidential debate, while online newspapers used it to report from events like the junior doctors’ strike.

Facebook explains it is investing in live video as it believes it’s a great fit for its platform, with more and more Internet users choosing to watch and share live video on the social network